Every child is an artist, the problem is staying an artist when you grow up- Pablo Picasso-
Our Public 'Muse'
Envisioning Technology 'Horizon 2014' is probably one of the coolest things we’ve seen for a long time – even though the projects that the ‘Envisioning’ team work on have been around and ongoing...
It's here. It's bigger than ever. And it's an eBook.
Article Extract: In 1983, advertising pioneer David Ogilvy summarized his mission as follows: "I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."
Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will.- George Bernard Shaw-
The majority of online video content is created as short bite-sized snippets. Not only is this content different from typical TV content, but the way we view it is different. We lean back for television. We lean forward for online.
It's just for us. We know you'll not be interested. But it does look good!
Just one of a series of 25 storyboard videos that we developed on behalf of Toshiba.
It's about being appropriate. We don't do 'it' to please the client. We do 'it' because 'it's' the one thing that's going to achieve the result. Mmmmm!- Someone in the Creative Team!-
We helped McAfee get their message into Toshiba customers and developed a brilliantly (if we say so ourselves) simple online banner campaign that engaged users and helped build the McAfee LiveSafe brand offering.
1. Who has bought the product in the past and why? Current customers can tell you a lot that’s not revealed in analytics...